I think one of the most frequently asked questions when you are interested in SEO positioning services for your website is what to expect when hiring it. Some clients just want to sell products, others just want to expose their brand, but unknown to them, sometimes their needs are not specifically SEO.
As CEO of our SEO agency, You can see my Linkedin if you want any reference to my work, today I want to help you clear up doubts about hiring SEO services, since many times there are misunderstandings.
What should an SEO agency do for you?
It is a very broad question to answer, because it depends on the agency, generally SEO services are personalized for each sector, but some offer complete marketing plans, where they focus on brand development, SEM, Google my Business and social media management. .
But I want to focus this content only on SEO skills, what they can offer you, the most common results and, above all, what they should not offer you.
What is SEO and why don’t agencies control it?
SEO in simple and short words, is the optimization of a website for search engines, and the common objective could be said, is to expose your website to get more sales to summarize it in one way. Don’t worry, I will soon make a complete content to help you understand what SEO is, but for now this is not the main point.
Do the agencies control or own the positioning?
Absolutely not, the algorithm belongs to Google and its programming is very complex, so Google has a guideline of basic instructions for SEO. Thanks to this, and constant training, SEOs prepare ourselves to face the difficulties of positioning ourselves in the search engine. Our management is to orient your website to what Google considers most relevant to users.
So far it sounds very simple, but the truth is that hundreds of websites at the same time want the same places as you.
What can an SEO positioning service offer you?
Given what I have told you, no one, and I emphasize, no one can offer you the first place for keywords with strong competition, I would be lying to you because it really is a time-consuming process.
An SEO can offer you exposure for your website, visibility in keywords, and constant work to increase your amount of exposure through impressions, which in turn are more pages or keywords for your website.
In an SEO service you can expect:
- SEO Onpage
- SEO OffPage
- Technical SEO
- SEO audits
- SEO Local
- Keyword research
What will all that do for you?
It will make your site more relevant and start gaining positions, but do not confuse this with SEO or ADS because they are totally different orientations. In SEO, once you are positioned, your website will remain in that place for a long time.
It should be noted that it is not permanent due to various factors, but once there, you could stop paying for the service and it would not disappear.
With SEM you simply pay to appear, it doesn’t matter if you sell or not, for each click on your ad they charge you money, and once you stop paying you disappear.
SEO is not always your best option
As an SEO agency I would love to say that all your problems would be solved with SEO but that is not the case, in digital marketing the combined actions give much better results, therefore before hiring an SEO service, make sure that the SEO agency or consultant is totally transparent with you.
How can you do it?
- Analyze your market
- Request a competency audit
- Request a keyword study
Not all services have high SEO searches, and sometimes it is a waste of money if we want very fast sales in a very low search market.
What do we offer as an SEO agency for the peace of mind of our clients?
To differentiate ourselves from the competition, we offer personalized advice at no cost, this allows us to have a complete picture.
Likewise, we evaluate the possibilities to deduce whether the sector deserves SEO, or an introduction with SEM, at the same time we adjust the budgets according to the project with real estimated times.
If you want to know how long it takes to position a website, keep an eye on our blog, we are preparing the content.
Conclusion
I hope you have understood what you should expect from an SEO service and what not, many clients who have bad experiences are unaware of how this sector is run, and it wastes their time and money. If you have any questions, remember that I am David Aguirre, CEO of Dysart Team and I will be happy to answer your questions about SEO services.
